Future Scope: Success Strategies for the 1990s & Beyond

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Longman Financial Services Pub., 1990 - Business & Economics - 230 pages
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Cappo is a businessman (Crain Communications), publisher (Advertising Age), and columnist (Crain's Chicago Business). He comments on demographic and economic trends and on social policy. No bibliography. Annotation copyrighted by Book News, Inc., Portland, OR

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Contents

CHAPTER 2
14
CHAPTER 3
27
CHAPTER 5
56
Copyright

16 other sections not shown

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About the author (1990)

Joe Cappo was involved in advertising for nearly forty years as journalist, executive, and critic and is now adjunct professor of advertising at DePaul University. He is the former publisher of Advertising Age and world president of the International Advertising Association

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