Future Think: How to Think Clearly in a Time of Change

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Pearson Prentice Hall, 2006 - Business & Economics - 286 pages
The Untrapped Mind will help you discard the blinders that keep you from seeing what's really happening around you -- so you can anticipate waves of change, and ride them to unprecedented success. Two leading futurists reveal the breakthrough thinking techniques they've developed to liberate your mind from its old assumptions, and sensitize it to the earliest signals of change - so you can start responding while your competitors are still asleep. Edie Weiner and Arnold Brown show how to overcome both personal and institutional biases, so you can see the big picture: both the forest and the trees. You'll learn how to recognize when trends aren't linear, and when tomorrow won't be 'just like today, only more so.' The authors show how a football game can help you clarify your priorities in attracting and retaining customers . . . How the history of railroads can put the Internet into perspective . . . How the 'Law of Large Numbers' helps you recognize the drivers behind such powerful forces as deviancy and terrorism . . . and much more.

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Future think: how to think clearly in a time of change

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Too much information is not a good thing. "Educated incapacity" is what futurist consultants Weiner and Brown (president and chair, respectively, Weiner Erdrich Brown, Inc; Guide to the Future ) call ... Read full review


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About the author (2006)

Edie Weiner is President president of Weiner Edrich Brown, Inc., a leading futurist consultancy based in New York City. She has thirty30 years experience in issues analysis and strategic planning, and was the youngest outside woman elected to the Board of a major financial institution. A guest lecturer at Wharton and Harvard, her work has appeared in Harvard Business Review and The Wall Street Journal.

Arnold Brown,Chairman chairman of Weiner Edrich Brown, Inc., pioneered strategic scanning for management. His clients have included GM, 3M, the IRS, Merck, and the U.S. Congress. He is a director of the World Future Society.

The authors' previous books include Supermanaging and Insider's Guide to the Future.

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