Futurewise: Six Faces of Global Change

Front Cover
Profile, 2007 - Business & Economics - 300 pages
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The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees, consumers behavior, and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the ways things are going, and in this fourth edition of his highly acclaimed book, he brings us right up to date on what the future holds - how things are becoming ever Faster , more Urban, more Tribal, more Universal, more Radical and more Ethical.

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About the author (2007)

Patrick Dixon was named as one of today’s 50 most influential business thinkers in a recent executive survey. He advises many global companies and is a regular commentator on TV and radio on both sides of the Atlantic. He is a Fellow of the London Business School, a Visiting Professor at the European School of Management and Technology, and author of 12 books, including the much praised Building a Better Business, also published by Profile, and described by Sir Digby Jones, former head of the Confederation of British Industry, as "One of the most stimulating and challenging reads in this field."

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