GCE AS Level Applied Business Double Award for OCR
Written to match both Edexcel and OCR exam criteria, this text gives both single and double award students the chance to work outside the classroom in situations based on 'real-life' business examples.
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ICT PROVISION IN BUSINESS 209
RUNNING AN ENTERPRISE ACTIVITY 253
UNDERSTANDING PRODUCTION IN BUSINESS 323
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accounts advertising analysis areas ASDA assessment ballpoint pens bank brand break-even budget building societies business organisation changes communication competition consumers costs create customer needs customer service database decisions deposit accounts electronic data interchange employees enables ensure enterprise activity event example external FIGURE Gantt chart health and safety human resources identify important improve individuals internal Internet interview involves issues kaizen labour loans look managers Manchester United manufacturing market research marketing mix marketing objectives meet operations opportunities organisation's output package payments Penetration pricing PEST analysis problems profit questionnaire range requirements responsibility retailers role selling shareholders skills spreadsheet ssauisnq staff supermarket SWOT analysis targets Tesco Theory into practice types unit