Exactly what you need for the new AS level GCE in Applied Business These brand new books have been written to match the specifications of this new qualification and provide all the information needed - whether it is a single award or double award, with Edexcel or OCR. Four separate books ensure that students receive exactly the right support with no redundant material. Lots of activities add interest and give students the opportunity to work outside the classroom in the real business world. This helps to emphasise the vocational nature of the qualification. Case studies with questions give students real-life perspectives on business and the issues surrounding it. Marginal notes draw attention to key points and suggest relevant activities.
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achieve advertising analysis appropriate areas assets balance sheet benefits brand budget business organisations business plan capital cash flow forecast competition competitors consumers create customer needs decisions develop Edexcel employees environment example express code 1130P FIGURE fixed costs go to Unit Homescan identify important improve individual Internet interview involves job description Learning activity liabilities looking Manchester United manufacturing mark market research market share marketing mix Marks & Spencer meet monitor motivation opportunities organisation's owners Oxfam package Penetration pricing performance person specification PEST analysis product or service profit promotion purchase questionnaire questions range responsibility retail revenue Ryanair score segments selling shareholders skills sole trader spreadsheet staff stakeholder STUDY targets Tesco Total Quality Management trading variable costs YooMedia