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UNDERSTANDING THE BUSINESS ENVIRONMENT 101
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accounting achieve activities application areas arithmetic mean ASDA assessment bank benefits brand break-even chart break-even point budget business organisation candidates cash changes competition competitors consumers cost-plus pricing Countryside Stewardship Scheme create customer needs customer service decisions employees environment example external factors FIGURE finance firm fixed costs groups human resources identify important individual induction interest rates interview involves job advertisement job analysis job description job role labour managers market research marketing mix marketing objectives marketing proposal meet motivation operate opportunities organisation's package particular Penetration pricing performance person specification PEST analysis profit promotion questionnaire questions range recruitment and selection responsibility retailers Sainsbury's selling share shareholders skills spreadsheet staff STUDY supermarket SWOT analysis target Tesco Theory into practice Triple bottom line unit variable costs