Gaining and Sustaining Competitive Advantage
Unlike other texts in its field, Jay B. Barneys Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.
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THE LOGIC OF STRATEGIC ANALYSIS
THE LOGIC OF STRATEGIC ANALYSIS 1
What Is Performance?
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ability above-normal economic airlines analysis assets attributes barriers to entry bases of product Ben & Jerry's buyers capital cash flows Chapter cheating companies compensation competing firms cooperation corporate cost advantages cost leadership costly to imitate create customers decisions develop discussed diversification earn economic profits economies of scale employees equity example exchange exploit firm performance firm's flexibility governance Harvard Business School implement important increase incumbent firms industry innovation investments less low-cost manufacturing measures nomic NOPLAT operations organization organizational partners percent personal computer potential entrants product differentiation product differentiation strategy products or services real options reduce relationship resource-based view resources and capabilities risk sell source of sustained strategic alliances Strategic Management Journal structure substitutes suggested suppliers sustained competitive advantage Table tacit collusion theory threat of opportunism threats and opportunities tion uncertainty valuable vertical integration volume of production Wal-Mart Wall Street Journal