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BiblioBazaar, 2008 - History - 239 pages
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This is a pre-1923 historical reproduction that was curated for quality. Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide.

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About the author (2008)

DAVID GRAY (PhD University of New South Wales) is a Senior Lecturer in the Department Marketing and Management at Macquarie University in Sydney, Australia. Prior to his academic career, David was the General Manager Marketing at Touche Ross & Co, and the National Marketing Manager at MGICA Ltd (a subsidiary of AMP), and held various marketing research roles in Citicorp Australia, BIS Shrapnel, CSR Ltd and KPMG.

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