Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

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John Wiley & Sons, Jan 3, 2013 - Business & Economics - 256 pages
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Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
 

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Contents

Introduction
The Innovation Is in the Business Model
Discovering New Business Models
From Discovering
Is a Separate
How to Achieve
Responding to BusinessModel Innovation
When Would Established Firms Discover New Business
Rethinking Innovation in the Big Firm
Examples of a Few Less WellKnown
References
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About the author (2013)

Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.

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