Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
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The Innovation Is in the Business Model
Discovering New Business Models
Is a Separate
How to Achieve
Responding to BusinessModel Innovation
When Would Established Firms Discover New Business
Rethinking Innovation in the Big Firm
Examples of a Few Less WellKnown
Other editions - View all
achieve activities adopt Airlines allows ambidexterity attack brokerage brokers business-model innovation Canon Cemex challenge Chapter Christensen Cisco company’s competitive conflicts consumers copiers corporate cost creativity culture customer needs customer segment develop different value proposition differentiation direct bank disruptive innovation dual business models easyJet Edward Jones emphasizing employees Enterprise Rent-A-Car established companies established competitors established firms established players example existing business model firm’s goal Harvard Business Review Harvard Business School ideas identify IKEA incentives industry integration strategy Internet investment Kingfisher Airlines Leclerc London Business School Markides mass market mental models model innovation Nespresso Nestlé Netflix niche offer online trading operating organization organizational environment percent Priceline product or service question radical redefining relatedness rental respond retail selling separate unit separation strategy Smart Load specific strategic assets success Swatch tactics target Tesco.com traditional type of innovation value chain value proposition Webvan Xerox