Gay and Lesbian Tourism: The Essential Guide for Marketing
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.
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CHAPTER 1 The rise in gay and lesbian tourism nothing short of historic
getting it straight
it is about good business not a political or social statement
dont go it alone
CHAPTER 5 Best practices in gay and lesbian tourism marketing
CHAPTER 6 How do you know if you are gayfriendly?
CHAPTER 7 International group meeting and convention and corporate
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1st World Outgames advertising agency all-gay American Airlines annual Association bisexual bisexual and transgender Bloomington brand brochure Commercial Closet companies convention created creative cruise lines Dallas Tavern Guild diversity employees gay and lesbian gay community gay consumer gay events Gay Games Gay Games VII gay market gay media gay sporting gay tourism gay tourism campaign gay tourism marketing gay travel gay-friendly gay-friendly destinations gender GLBT community GLBT market GLBT travelers GPTMC Greater Philadelphia Tourism host Human Rights Campaign IGLTA in-person interview International Gay Key West Kimpton Lauderdale Lesbian and Gay lesbian market lesbian travelers LGBT mainstream marketing campaign Mike Wilke million Montreal National Gay nightlife NLGJA Orbitz organization partner percent Philadelphia Gay Philadelphia Tourism Marketing press trips promote rainbow flag RSVP San Francisco stakeholder straight television tion Tourism Marketing Corporation transgender travel industry travel product