Gender, race, and class in media: a text-reader

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Sage, 1995 - Language Arts & Disciplines - 648 pages
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This text introduces students to contemporary media scholarship in an accessible way that builds upon students' own media experiences and interests, analyzing popular genres such as soaps, talk shows, music, pornography, made-for-TV movies, advertising and romance novels. The introduction delineates the major paradigms in media studies today from a critical//cultural perspective. It outlines the book's integrated approach to media studies which incorporates three distinct but related areas of investigation: political economy of production, textual analysis and audience response//resistance. The introductions to the parts provide a framework for understanding and analyzing how gender, race and class are structural and exper

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Contents

Race and Class in the Media
1
Racist Ideologies and the Media
18
Plantation Mistress or Soul Sister?
28
Defining the Working Class
40
EncodingDecoding Model and Race
52
Symbolic Annihilation and Gays and Lesbians as Audiences
61
Advertising
71
Consumer Culture and the Image
77
Images of Femininity in Advertising
121
Representations of Masculinity in Advertising
133
Commodity Lesbianism
142
ShopatHome Television
152
PART III Modes of Sexual Representation 1
161
Textual Analysis of Slasher Movies
169
Public Concern Over Slasher Movies
185
Reader Reception of Romance Novels
202

Selling the Female Audience to Advertisers
88
An Interview
93
Racist Stereotyping in Television Advertisements
99
Targeting African Americans
108
The Romance Novel Formula Explained to WouldBe Writers
215
The Working Conditions of Harlequin Romance Writers
223
Copyright

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About the author (1995)

Gail Dines is professor of Sociology and Women’s Studies at Wheelock College in Boston, where she is also chair of the American Studies department. She has been researching and writing about the pornography industry for well over twenty years. She has written numerous articles on pornography, media images of women and representations of race in pop culture. Her latest book is PORNLAND: How Pornography has Hijacked our Sexuality. She is a cofounder of the activist group Stop Porn Culture!

Jean M. Humez is Professor Emerita of Women’s Studies at the University of Massachusetts, Boston, where she taught courses in both women’s studies and American studies, and chaired the Women’s Studies Department. She designed and taught an undergraduate Women and the Media course early in her career, and through her interest in media text analysis came to collaborate with Gail Dines on this book. She has also published books and articles on African American women’s spiritual and secular autobiographies, and on women and gender in Shaker religion. Her most recent book is Harriet Tubman: The Life and the Life Stories.