Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel

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Product Development Institute, 2009 - Business & Economics - 256 pages
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Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com
 

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Contents

I
1
II
2
III
4
IV
10
V
15
VI
23
VII
25
VIII
28
XXIX
143
XXX
152
XXXI
154
XXXII
159
XXXIV
162
XXXV
165
XXXVI
167
XXXVII
171

IX
30
X
35
XI
38
XII
59
XIII
63
XIV
64
XV
70
XVI
79
XVII
84
XVIII
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XIX
88
XX
91
XXI
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XXII
94
XXIII
111
XXIV
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XXV
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XXVI
127
XXVII
131
XXVIII
135
XXXVIII
176
XXXIX
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XL
180
XLI
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XLII
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XLIII
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XLIV
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XLV
196
XLVI
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XLVII
219
XLVIII
221
XLIX
222
L
225
LI
228
LII
231
LIII
233
LIV
235
LV
249
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About the author (2009)

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to his many groundbreaking discoveries including the Stage-Gate Idea-to-Launch Process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in hundreds of companies and has assembled the world's most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers. A prolific author, he has published more than 100 academic articles and eleven books, including the best selling Winning at New Products, 3rd Edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.

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