Generation Entrepreneur: Shape Today's Business Reality, Create Tomorrow's Wealth, Do Your Own Thing

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FT Press, 2000 - Business & Economics - 255 pages
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Forget raising hell--raise capital instead.

Generation X was a demographic convenience, a neat label. Generation entrepreneur is reality; a movement of minds and bodies to the new rhythm of commerce. The new generation think differently about business. They are making connections that no one has thought of before. The change is evident even to the naked eye. In business, grey hair and conservative suits used to be compulsory. Button-down constraint was the order of the corporate day. Now fresh-faced entrepreneurs in combat pants stare out from countless business magazines. They don't conform. They have no need to belong. And, they ar wildly successful.

The men and women who are the new wealth-creators and shapers of business are generation entrepreneur. This new breed of entrepreneurs think differently about life in general--and business in particular. They are the new generation of e-literate, entrepreneurial managers and knowledge workers and they are unlike anything that came before.

Most people have heard of gen e's big hitters: thirty-somethings like Michael Dell, founder of Dell Corporation, and Jeff Bezos, founder of; and twenty-somethings like the co-founder of Netscape, Marc Andreessen. This is just the tip of the iceberg--and it's an iceberg that is sinking old-style corporations.

"Generation Entrepreneur" takes the opportunity to define the moment and envisage the future. It examines generation e from every angle: Who are generation entrepreneur? What are their values? Is loyalty really dead? How do generation entrepreneurs balance their work and life? What are the implications for corporations? Where are the hotbeds of activity? What drives these peopleand what are their characteristics?

Corporate man died out in the downsizing age. The Yuppies look neanderthal by comparison. Generation entrepreneur is running the show now--and making up the new rules of business as it goes along.

Meet the new wealth creators. Read the handbook for the new business generation.


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defining a generation
the new economy
power shifts
e working
corporate life and death

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About the author (2000)

Stuart Crainer & Des Dearlove are the founder of Suntop Media, the media concepts, content and consulting company. Their work appears in newspapers and magazines throughout the world. They are authors of Gravy Training, the inside story of the world's top business schools, The Ultimate Book of Brands, Generation Entrepreneur, and MBA Planet.

Stuart Crainer is author of Key Management Ideas; The Management Century; The Ultimate Business Library; and a number of other books. His work appears in the Financial Times, The Times and leading business magazines including Business Life, Across the Board, and Strategy & Business.

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