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How Generation X Watches the News 5
Generations and the News
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17 percent 1996 RTNDF survey AC Nielsen active age groups all-news or NPR American News Consumer appetite Audience Research Baby Boomers Barry Cook behavior Boomers and Matures chief research officer choices citizens cohort Craig and Earl days a week Deborah Canada Tang declined Details magazine Director drop Earl Bennett economic ence Entertainment ESPN exposure future Gallup Organization Gallup Poll Gen-Xers genera grew habits Hispanic Inside Edition Internet Jay Mattlin Kathleen Mahoney larger world less interested lives look marriage media environment narrowcasting newscasts older viewers orientation pay attention percent of Xers percentage Pew Research Center problem Profile regularly watch Rocking the Ages Rutgers University segments share Smith and Clurman sources stories television Today traits and values tune uncertainty Vietnam Viewership viewing style watch network watching less Weather Channel Willis Duff young adults younger youngest Zukin