Genuine Authentic: The Real Life of Ralph Lauren

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Harper Collins, Jan 20, 2004 - Biography & Autobiography - 432 pages
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There are at least two Ralph Laurens.

To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he's seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.

Michael Gross, author of the bestseller Model, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his stunning success in marketing our shared fantasies but also a darker side that's hidden behind the chic patrician fašade.

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Genuine authentic: the real life of Ralph Lauren

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In the wake of Ralph Lauren's 35 years in American fashion, two books explore the rise of Ralph Lifshitz from the baseball diamond in his immigrant Bronx neighborhood to the Manhattan headquarters ... Read full review

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About the author (2004)

Michael Gross is the author of Unreal Estate: Money, Ambition, and the Lust for Land in Los Angeles as well as Rogues’ Gallery, 740 Park, Genuine Authentic, and Model. A contributing editor to Travel + Leisure and columnist for Crain’s New York Business, he has been a columnist for the New York Times, New York, and GQ, and a contributor to Vanity Fair, Esquire, Gawker, The Huffington Post, and other publications around the world.

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