George Lois on His Creation of the Big IdeaGeorge Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life. |
What people are saying - Write a review
We haven't found any reviews in the usual places.
Common terms and phrases
advertising agency Airlines Allerest American Andy Warhol Art Directors Club artist Award became Big ldea Bill Bernbach Bill Golden Brothers called campaign career Carl Fischer CBS Television celebrity century cliche Courtesy George Lois created depicting DiMaggio Doyle Dane Bernbach drawing Dylan epiphany eyes famous film Four Seasons George Lois creator giant graphic Greece Greek Hall of Fame Haralampos Harold Hayes Harvey Probber Herb Lubalin High School inspired Joe DiMaggio John Jokerman legendary logo look Lou Dorfsman Luke Lois masks Maypo movie Muhammad Music & Art National Nauga Oh Jokerman Oh Oh painting Papert Koenig Lois Paul Rand Pauline Trigere Photograph by Luke photographer Carl Fischer Picasso Portrait poster Pratt president restaurant ROAD TO MOROCCO Rosemary Rubin Carter Saint Sebastian School of Music Senator shot showed Slomin's star symbol Tommy Hilfiger visual Wolfschmidt words Xerox York young
Bibliographic information
| Title | George Lois on His Creation of the Big Idea Trade Series |
| Author | George Lois |
| Edition | illustrated |
| Publisher | Perseus Distribution Services, 2008 |
| Original from | the University of Michigan |
| Digitized | Jan 13, 2010 |
| ISBN | 2759402991, 9782759402991 |
| Length | 240 pages |
| Subjects | › › Design / Graphic Arts / Advertising |
| Export Citation | BiBTeX EndNote RefMan |