Get Out the Vote: How to Increase Voter Turnout

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Brookings Institution Press, Sep 1, 2008 - Political Science - 225 pages
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The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal

 

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Great book, will love to have a copy

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I be startin' reading dis bok and I b lik awww dawg! i aint no wat dey b talkin bout. However, after I finishing this book, I gained new insight in American Politics. I realize that party organization influence political outcomes and my IQ also went up by 100 points! I will no longer be selling drugs -or my self- on street corners. I have now been accepted to Williams and Mary, Hamilton, Grinnell, and many other prestigious colleges!
Thank you "Get Out the Vote: How to Increase Voter Turnout"!
 

Contents

Why Voter Mobilization Matters
1
Evidence versus Received Wisdom
12
Shoe Leather Politics
26
Walk Dont Talk
46
Postal Service as Campaign Staff
55
Politics Meets Telemarketing
74
Faster Cheaper but Does It Work?
97
Using Events to Draw Voters to the Polls
108
Using Mass Media to Mobilize Voters
120
What Works What Doesnt and Whats Next
135
Appendixes A Technical Results of DoortoDoor Canvassing Experiments
165
B Technical Results of Direct Mail Experiments
175
Technical Results of PhoneCalling Experiments
188
Notes
201
Index
219
Copyright

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About the author (2008)

Donald P. Green is a professor of political science at Yale University, where he has taught for more than a decade. An expert on elections and campaign finance, he has written widely on public opinion and political behavior and is coauthor of Partisan Hearts and Minds: Political Parties and the Social Identities of Voters (Yale, 2000). Alan S. Gerber is a professor of political science and director of the Center for the Study of American Politics at Yale University. He has published extensively on campaigns and elections and is coeditor (with Eric Patashnik) of Promoting the General Welfare: New Perspectives on Government Performance (Brookings, 2006).

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