Get Your Message Across: The Professional Communication Skills Everyone Needs

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Allen & Unwin, 1998 - Business & Economics - 180 pages
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A practical guide to producing press releases, newsletters, advertisements, brochures and other forms of promotional material. The book offers an easy-to-follow guide to producing suitable copy and explains how to deal with designers and printers, and offers suggestions for distributing brochures, newsletters and other forms of scripts for ads and presentations, and checklists for organizing functions.
 

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Get Your Message Across: The Professional Communication Skills Everyone Needs

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This is a practical introduction to 17 forms of organizational communication such as brochures, newsletters, reports, presentations, and media releases. Each method is covered in a separate chapter ... Read full review

Contents

PART IPublications
11
Newsletters
24
4
30
Reports
39
PART nPromotional material
45
6
63
8
86
9
94
PART HIPresentations and events
125
Backgrounders
127
Briefing notes
136
Conferences
140
Press conferences
148
Presentations
155
Speeches
161
Tours
171

Promotional kits
106
ll
114
Index
179
Copyright

Common terms and phrases

Popular passages

Page 28 - Before you start writing your newsletter, it is important to get as much information as possible about the people who will be reading it.
Page 96 - In today's media world, where editors and news editors have to choose stories quickly — and generally only use about 3 per cent of what comes over their desks each day — this structure means that the news is not hidden and can be evaluated immediately.
Page 81 - As we move into the 2 1 st century, we need to start conserving the Earth's resources.
Page 156 - People take in about 80 per cent of their information visually, about 11 per cent aurally, and the remainder through other senses such as touch and taste.

About the author (1998)

Jacqui Ewart has worked as a journalist and in public relations with Queensland Health. Gail Sedorkin has worked as a journalist and in public relations and has taught in public relations for TAFE. Both currently lecture in Journalism and Professional Communication at Central Queensland University. Tony Schirato lectures in Communications and Media Studies at Central Queensland University. He is co-author of Communication and Cultural Literacy (A+U 1996).

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