Getting Free Publicity: The Secrets of Successful Press RelationsIf your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. |
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Contents
Making Your Mark with Journalists | 7 |
Getting Media Attention | 14 |
Getting Your Copy Published | 24 |
Telling Your News Press Releases | 29 |
Becoming an Industry Guru Articles | 49 |
If it Worked for Them Case Studies | 65 |
Find out who you should talk | 72 |
Be positive helpful and truthful | 80 |