Getting Free Publicity: The Secrets of Successful Press Relations

Pam Austin, Bob Austin

How To Books Ltd, 2004 - Journalism - 118 pages

If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews.
CONTENTS:
1. Getting Noticed by Your Customers
2. Making Your Mark with Journalists
3. Getting Media Attention
4. Getting Your Copy Published
5. Telling Your News - Press Releases
6. Becoming an Industry Guru - Articles
7. 'If it worked for them..' - Case Studies
8. Face to Face - Working with Journalists
9. Face to Face - Media Interviews
10. Face to Face - Holding Effective Press Conferences
11. And if they get it wrong... Case studies

Contents

• Making Your Mark with Journalists: 7
• Getting Media Attention: 14
• Getting Your Copy Published: 24
• Telling Your News Press Releases: 29
• Becoming an Industry Guru Articles: 49
• If it Worked for Them Case Studies: 65
• Find out who you should talk: 72
• Be positive helpful and truthful: 80
• Face to Face Media Interviews: 82
• Face to Face Holding Effective Press Conferences: 88
• And if They Get it Wrong: 94
• Press Relations Case Study 1 the Unknown Alpha: 100
• Press Relations Case Study 3 lastminutesermon com: 109
• Index: 116

Bibliographic information

• Title: Getting Free Publicity: The Secrets of Successful Press Relations
• Authors: Pam Austin, Bob Austin
• Edition: illustrated
• Publisher: How To Books Ltd, 2004
• ISBN: 1857039726, 9781857039726
• Length: 118 pages