Getting Free Publicity: The Secrets of Successful Press Relations

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How To Books Ltd, 2004 - Business & Economics - 118 pages
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If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews.
CONTENTS:
1. Getting Noticed by Your Customers
2. Making Your Mark with Journalists
3. Getting Media Attention
4. Getting Your Copy Published
5. Telling Your News - Press Releases
6. Becoming an Industry Guru - Articles
7. 'If it worked for them..' - Case Studies
8. Face to Face - Working with Journalists
9. Face to Face - Media Interviews
10. Face to Face - Holding Effective Press Conferences
11. And if they get it wrong... Case studies

 

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Contents

Making Your Mark with Journalists
7
Getting Media Attention
14
Getting Your Copy Published
24
Telling Your News Press Releases
29
Becoming an Industry Guru Articles
49
If it Worked for Them Case Studies
65
Face to Face Working with Journalists
77
Face to Face Media Interviews
82
Face to Face Holding Effective Press Conferences
88
And if They Get it Wrong
94
Press Relations Case Study 1 the Unknown Alpha
100
Press Relations Case Study 3 lastminutesennon com
109
Index
116
Copyright

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