Getting Physical: The Rise of Fitness Culture in AmericaUniversity Press of Kansas, 2016 - 266 pages John G. Cawelti AwardArchivists and Librarians in the History of the Health Sciences AwardFrom Charles Atlas to Jane Fonda, the fitness movement has been a driving force in American culture for more than half a century. What started as a means of Cold War preparedness now sees 45 million Americans spend more than 20 billion a year on gym memberships, running shoes, and other fitness-related products. In this first book on the modern history of exercise in America, Shelly McKenzie chronicles the governmental, scientific, commercial, and cultural forces that united-sometimes unintentionally-to m. |



