Getting Started in Communication: A Practical Guide for Activists and Organisations

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SAGE, Oct 22, 2003 - Business & Economics - 175 pages
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This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in:

} building a successful non-profit organization;

} mobilizing support for the organization

} helping an organization achieve its aim and objectives through a communications strategy and a plan of action.

The primary purpose of the book is to provide simple practical information on the techniques that can help an organization to get started. The underlying assumption being that many organizations do not pay sufficient attention in developing basic skills in communication and public relations.


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About the author (2003)

Michael Norton is involved in humanitarian efforts all around the world, and this book has been adapted for the United States, the United Kingdom, Australia, and India. He founded the Centre for Innovation in Voluntary Action in 1995 and the UK-based Directory of Social Change. The author of several books, including "The Worldwide Fundraiser's Handbook", Norton lives in London.

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