Getting Started in Speaking, Training, or Seminar Consulting

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John Wiley & Sons, Mar 14, 2002 - Business & Economics - 272 pages
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How to make a living speaking, training, and running workshops and seminars

Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations, find a market niche, set fees, get bookings, and much more. Aspiring speakers will learn about the corporate training market-who buys training, what the hot topics are, how to package and sell training courses, and what to charge.

Bob Bly (Dumont, NJ) is an independent copywriter, advertising consultant, bestselling author, popular lecturer, and highly successful trainer.
 

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Contents

Chapter 1 Overview of the SpeakingTrainingand Seminar Business
5
Chapter 2 Picking a Topic
19
Chapter 3 Putting Together Your Program
31
Chapter 4 Getting Good
47
Chapter 5 Market Opportunity 1 Keynotes and Breakouts
63
Chapter 6 Market Opportunity 2 Corporate Training
75
Chapter 7 Market Opportunity 3 SelfSponsored Public Seminars
87
Chapter 8 Market Opportunity 4 Colleges and Public Seminar Companies
99
Chapter 15 Increasing Your Income Through Consulting
163
Appendix A Bibliography
169
Appendix B Software
175
Appendix C Forms
177
Appendix D Organizations and Public Seminar Companies
183
Appendix E Recommended Vendors
187
Appendix F Sample Documents
201
Appendix G Web Sites
243

Chapter 9 Marketing Yourself to Meeting Planners
105
Chapter 10 Marketing Yourself to Training Directors and Human Resources Departments
111
Chapter 11 Promoting Yourself on the Internet
119
Chapter 12 Contracts Letters of Agreement Fees Terms
129
Chapter 13 The 4 Rs Making Money from Referrals Repeat Business Reprints and Resales
137
Chapter 14 Boosting Your Speaking Income with Information Products
147
Appendix H Consulting and Speaking Specialties and Industries
245
Appendix I Credit Card Merchant Accounts
249
Index
251
About the Author
259
Copyright

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About the author (2002)

ROBERT BLY is an author, copywriter, consultant, trainer, and seminar leader. He has written more than 100 articles and forty-five books, including Secrets of a Freelance Writer, The Elements of Technical Writing, and The Elements of Business Writing. His articles have appeared in such publications as Cosmopolitan, New Jersey Monthly, and Writer's Digest. He has been a featured speaker at writers' conferences nationwide.

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