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Robert writes with a beautiful clarity on the subject of Transmedia Storytelling. Even more valuable is the content of this book. This is an easy to understand guide to creating a "story experience" for your audience. All the "why, who, when, where, and hows" of building a story world are laid out, along with a step by step approach.
This book is ideal for me - and for the class I'm going to teach in this Spring. When you read this book, you feel like you can actually create multi-platform, immersive stories that not only engage an audience, but make a profit, too!
Thank you, Robert!