Getting the Money
Michael Wiese Productions, 2009 - 240 pages
Filmmakers interested in financing their own films have to start with a business plan. Few know how to put one together. Getting the Money gives a relaxed, step-by-step approach on how to do so. Of particular use are the financial sections where, for the
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This edition is outdated as of 2017, but i'd still strongly recommend it to anyone starting in the business or wanting to learn about it - a lot of the basics haven't changed. And as of 2009 when the book was published, it would've been on point in all of the aspects. I used Juuso's book as one of my many sources and it was a tremendous help.
I love the writing; it's easy, fun, understandable, and doesn't sugarcoat the industry. It's tough, rough, nearly impossible to make money in, but extremely rewarding with even a little bit of success. Juuso knows it and shares it with the reader.
STEP 2 PREDICT YOUR FAME AND GLORY INCOME PROJECTIONS TABLE
STEP 3 FORECAST WHEN EVERYONE GETS A FERRARI CASH FLOW PROJECTIONS TABLE
STEP 4 SUM IT ALL UP INVESTOR PROJECTIONS TABLE
SAMPLE FINANCIAL PROJECTIONS SECTIONS
MARKET ANALYSIS MARKETING STRATEGY
STEP 6 PREACH THE IMPORTANCE OF WORDOFMOUTH
STEP 7 TALK ABOUT HOW INDEPENDENT FILMS ARE MARKETED
SAMPLE PRODUCT DESCRIPTION SECTION
STEP 19 EXPLAIN HOW YOU INTEND TO FUND THIS GAMBLEFILM
STEP 21 DEPICT THE UGLY TRUTH ABOUT RESIDUALS
SAMPLE FINANCING SECTION
STEP 23 STUDIO FILMS VS INDEPENDENT FILMS
SAMPLE INDUSTRY OVERVIEW SECTION
STEP 8 WHATS YOUR TARGET AUDIENCE AND HOW WILL YOU REACH THEM?
SAMPLE MARKET ANALYSIS MARKETING STRATEGY SECTIONS
MOTION PICTURE DISTRIBUTION
STEP 9 TELL THEM HOW YOUR MOVIE MAKES IT TO GRANDMAS iPOD
STEP 11 DESCRIBE INDEPENDENT FILM DISTRIBUTORS NICELY
STEP 12 WHAT DO THEY LOOK FOR IN A FILM?
STEP 13 WHATS YOUR STRATEGY FOR SNAGGING A DISTRIBUTOR? NO BEGGING
SAMPLE MOTION PICTURE DISTRIBUTION SECTION
STEP 15 WHOS ON YOUR TEAM?
SAMPLE COMPANY DESCRIPTION SECTION
STEP 17 DESCRIBE THE PROJECTS OTHER IMPORTANT DETAILS
SAMPLE EXECUTIVE SUMMARIES
INFORMATION AND RISK STATEMENT
STEP 27 SCARE THE CRAP OUT OF THE INVESTOR AKA FULL RISK STATEMENT
SAMPLE INFORMATION AND RISK STATEMENT
SAMPLE PLAN FOR PSYCH THRILL
NITTY GRITTY DETAILS
ABOUT THE AUTHOR