Getting the Word Out in the Fight to Save the Earth

Front Cover
JHU Press, Feb 1, 1995 - Nature - 181 pages
0 Reviews
Beamish argues that the key to saving and restoring our environment is "getting the word out." As a former director of communications for the National Audubon Society and a consultant to an array of environmental, cultural, and educational groups, he draws on thirty years of experience to show what works and what doesn't for every type of organization - large and small, rich and poor, established and newly conceived. Much of the advice in the book is based on his recent efforts to save one of the largest natural areas in the eastern United States - the Adirondack Park of New York State. Beamish describes how in just three years his organization quintupled its support through an aggressive direct-mail campaign, kept its surging membership informed and active, flooded politicians with mail at every critical juncture, and used the power of the press to spread its message far and wide.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Chapter
9
The Bottom Line
48
The Newsletter
54
Chapter Three
87
Compiling Your Press Mailing List
94
The Press Event
104
The Field Trip
111
Editorials
119
Making News with Studies Reports
140
Television and Radio
145
Identifying Prospects for Major Gifts
151
The Asking
159
Contents
167
The Followup
172
Index
179
Copyright

Columnists
126

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

Bibliographic information