Getting the Word Out in the Fight to Save the Earth
In the ongoing fight to protect our air, land, water, and wildlife resources, grass-roots organizations play a vital role. But, according to veteran activist Richard Beamish, hard work and good intentions are not enough. To make a real difference, an environmental organization must do the best possible job of communicating its message, attracting and keeping members, and raising funds. In this book of how-to advice, with hundreds of practical and proven examples, Beamish explains how any nonprofit citizens group can expand and activate its membership, pressure government officials, mobilize the news media, and shape public policy in the fight to save communities, regional ecosystems, and even the Earth itself. Beamish argues that the key to saving and restoring our environment is "getting the word out". As a former director of communications for the National Audubon Society and a consultant to an array of environmental, cultural, and educational groups, he draws on thirty years of experience to show what works and what doesn't for every type of organization - large and small, rich and poor, established and newly conceived. Much of the advice in the book is based on his recent efforts to save one of the largest natural areas in the eastern United States - the Adirondack Park of New York State. Beamish describes how in just three years his organization quintupled its support through an aggressive direct-mail campaign, kept its surging membership informed and active, flooded politicians with mail at every critical juncture, and used the power of the press to spread its message far and wide. He includes numerous examples from environmental organizations nationwide, covering a broad range ofcommunications problems and solutions, and providing information about how a nonprofit group gets started and how it stays alive and healthy.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
action alert Adiron Adirondack Council Adirondack Museum Adirondack Park Agency ahout Appalachian Mountain Club appeal brochure campaign canoe columnist communications conservation Cuomo direct-mail director ecosystem editor environment environmental example feature story forests foundation fund fundraising Getting the Word give graphics Harrisonburg headline heen Howard Zahniser idea interest journalist land letter logo magazine mailing major donors major gifts membership National Audubon Society Native Forest Council natural newsletter newspaper nonprofit organization opportunity organization's paragraph park's person photographs plans preserve press conference press release printed proposal prospect protect publicist Publicize Your Cause reader Recruit region renewal reporter response River Saranac Lake Sierra Club Southern Utah Wilderness specific staff SUWA tabloid television tell threats tion Utah Wilderness Alliance wetlands wild Wilderness Society wildlife World Wildlife Fund York Zahniser