Global Business Etiquette: A Guide to International Communication and Customs

Front Cover
Greenwood Publishing Group, 2006 - History - 178 pages
The breakneck speed at which business is "going global" requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication, where simple misunderstandings can jeopardize multimillion dollar deals. According to business travel industry forecasts, international travel is expected to increase in 2006 and beyond, reflecting the confluence of trends that are driving businesses of all sizes to penetrate new markets, enter into strategic alliances, improve productivity, and tap into talent and expertise around the world, wherever these resources may be found. Whether you are preparing for a long-term overseas assignment, or a short trip abroad to meet with clients, customers, suppliers, or distributors, Global Business Etiquette will be an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction that can set the stage for profitable long-term relationships. Drawing from their many years of research and training in the field; highlighting such important elements of communication as nonverbal gestures, dress, and gift-giving customs; and featuring dozens of colorful examples and useful tips; the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication.

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Global business etiquette: a guide to international communication and customs

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This book is designed as a guide to help business people sent overseas on assignment work effectively and understand business etiquette in another part of the world. Martin (Univ. of Mississippi Sch ... Read full review

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business services in addition to those core functions a wide variety of business services exist to help companies with specific need in law. banking real estate, and other ares.these services can be performed by in house staff. external firms or a combination of the two for example. a company might have a small permanent legal staff to handle routine business matters such as writing contracts but then engage a specialist law firm to help with a patent application or a major lawsuit , similarly all but companies have accounting professional s on staff to handle routine matters . but companies that sell shares of stock to the public are required to have their financial records a 


1 Travel Customs and Tips
2 Language Greetings Introductions and Business Cards
3 Socializing
4 Gestures and Other Nonverbal Communicators
5 Dress and Appearance
6 Cultural Attitudes and Behaviors
7 Dining and Tipping Customs
8 Conversational Customs and Manners
9 Oral and Written Communication Customs and Etiquette

Common terms and phrases

About the author (2006)

Jeanette S. Martin is Associate Professor at the University of Mississippi, School of Business. She has served as associate editor of the Journal of Business Communication, and is the recipient of several national awards, and the author of dozens of articles, book chapters, and conference presentations on intercultural business communication, education, emotional and cultural intelligence, and management information systems. She is coauthor, with Lillian H. Chaney, of the textbook, Intercultural Business Communication.

Lillian H. Chaney is Distinguished Professor of Office Management and Professor of Management at the University of Memphis. She is the author of over 100 articles and presentations, with a specialty in intercultural business communication, and has received many teaching and research awards in the field. She has conducted training programs on communication, international and U.S. corporate etiquette and business ethics for international corporations, educational institutions, and government agencies. She is coauthor, with William Bonner, of Communicating Effectively in an Information Age, and with Jeanette S. Martin, of the textbook, Intercultural Business Communication.

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