Global Convergence Cultures: Transmedia Earth

Front Cover
Matthew Freeman, William Proctor
Routledge, May 3, 2018 - Social Science - 250 pages

Today’s convergent media industries readily produce stories that span multiple media, telling the tales of superheroes across comics, film and television, inviting audiences to participate in the popular universes across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywood’s blockbuster fiction factory, tied up with digital marketing and fictional world-building, but transmediality is so much more than global movie franchises. Different cultures around the world are now making new and often far less commercial uses of transmediality, applying this phenomenon to the needs and structures of a nation and re-thinking it in the form of cultural, political and heritage projects. This book offers an exploration of these national and cultural systems of transmediality around the world, showing how national cultures – including politics, people, heritage, traditions, leisure and so on – are informing transmediality in different countries. The book spans four continents and twelve countries, looking across the UK, Spain, Portugal, France, Estonia, USA, Canada, Colombia, Brazil, Japan, India, and Russia.


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Earth to Transmedia
Conceptualizing National and Cultural
The Justified Ancients of Mu Mus
Emergences Strategies and Limitations
Transmedia Brand Narratives Cultural
Telling Tales of Cultural Heritage using
Transmedial Disruptions and Converging
Transmediality as News Media and Religious
Transmedia Projects in Contexts of Armed
Reconfigurations and Spectatorship in Brazilian
Fictionality Transmedia National Branding
Augmented Reality Transmedia Reality
Interactive Documentary Slow Journalism
List of Contributors

TransWorldbuilding in the Stephen

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About the author (2018)

Matthew Freeman is Senior Lecturer in Media and Communication and Director of the Media Convergence Research Centre at Bath Spa University, UK

William Proctor is Senior Lecturer in Media, Culture and Communication at Bournemouth University, UK

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