Global E-commerce and Online Marketing: Watching the Evolution

Front Cover
Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, Norbert Mundorf
Greenwood Publishing Group, 2002 - Business & Economics - 316 pages

Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition--and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain e-commerce practices work and why some don't, noting specifically Internet-based buying. With practical managerial advice, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of today's business. The book's global perspective and interdisciplinary viewpoints provide the framework marketing executives and their top level colleagues need to make sense of an onslaught of events during coming months, even years, and the marketplace skills to help their companies prosper from them.

 

What people are saying - Write a review

User Review - Flag as inappropriate

p 43

Contents

Online Marketing An Introduction to the ECommerce Revolution
1
Impact of the Internet on Marketing
15
Markets and Marketing in the Information Age
17
Internet and Electronic Markets An Economic Framework for Understanding MarketShaping Infrastructures
31
Electronic Commerce and the Transformation of Marketing
43
Online Marketing across the World
61
InternetBased Marketing in Germany A Comparative Study of the Media Banks and Insurance Sectors
63
Traditional Retailing and Electronic Commerce on the Internet
73
Special Problems and Opportunities of Online Marketing
171
AcceptanceOriented Design of Web Sites
173
InternetBased Surveys A Suitable Data Collection Method for Empirical Research?
195
Virtual Communities as an Instrument of Internet Marketing
207
Privacy Concerns in Electronic Markets A Framework
223
The Webs and the WebNots Access Issues in the Age of InternetBased Commerce
231
Internet and the Transformation of Organizations
245
EBusiness Strategies American and German Approaches Compared
247

The Internet as a Grocery Store Observations from Sweden
83
Evolution of WebBased International Marketing Patterns Exhibited by Danish Companies
99
Online Auctions The Emerging New Electronic Agora
111
Frameworks for Understanding Online Marketing
123
Building Loyalty to Online Stores through Design of Store Attributes
125
Shopping on the Net From the Real World to a Mirror World
141
Advertising on the Net What Works and Why
155
Virtual Classrooms in the New Economy Global Education through the Internet
265
Notes
275
Glossary
279
References and Bibliography
287
Index
307
Contributors
313
Copyright

Common terms and phrases

Popular passages

Page 290 - Do you see what I see? The future of virtual shopping. Journal of the Academy of Marketing Science, 25(4), 352-360.

About the author (2002)

NIKHILESH DHOLAKIA is Professor of Marketing and E-Commerce, College of Business Administration, University of Rhode Island. He concentrates his research on information age strategies in the global economy and on global consumer culture.

WOLFGANG FRITZ is Professor of Marketing at the Technical University of Braunschweig and Honorary Professor at the University of Vienna./e He has authored a number of books on Internet Marketing and E-Commerce in Germany.

RUBY ROY DHOLAKIA is Professor and Director, Research Institute for Telecommunications and Information Marketing (RITIM), College of Business Administration, University of Rhode Island./e One of her main research areas is the adoption and use of Information Technologies by households.

NORBERT MUNDORF is Professor of Communication Studies, University of Rhode Island./e He holds a doctorate in Mass Communication from Indiana University and has been a visiting professor at the University of Mains, Germany. Well published in the journals of his field, he focuses his research on digital communication, electronic commerce and other related topics.

Bibliographic information