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The Approach of the Book
CORPORATE DIMENSIONS OF THE GLOBAL
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absolute advantage agreement agricultural analysis assessment barriers billion Brazil buyer behavior capital Chapter company's comparative advantage competitors consumer corporate costs country's culture decisions demand developing countries discussed distribution domestic effect environment equivalence European evaluating example exports factors firm's firms foreign direct investment foreign exchange foreign markets GATT Ghana global companies global marketing growth identified impact important income increased industrial countries infrastructure International Business international marketing international trade Japan joint venture LDCs major manufacturing market presence market share marketing activities marketing effort marketing management marketing mix marketing opportunities marketing research marketing strategy measures national markets Nitrofix OECD operations output overseas particular patterns percent policies population potential primary problems protectionism regulations relative result secondary data social Source South Korea Table tariff U.S. dollars U.S. steel United Kingdom variables West Germany World Bank