Global Media: The New Missionaries of Global CapitalismThe Global Media describes in detail the recent rapid growth and crossborder activities and linkages of an industry largely composed of international conglomerates. It assesses the significance of the ongoing deregulation and convergence of global media and telecommunications systems and the rise of the internet. The authors argue that the most important features of this globalization process are the implantation, consolidation and concentration of advertisement-based commercial media and the parallel weakening of the ‘public sphere'. It is contended that the United States provides the evolutionary model toward which the global media system is moving, and the history and characteristics of the U.S. System are described, along with developments in seven other countries around the world. Finally, the authors evaluate the defenses of the ongoing globalization process and discuss the forms of local, national and global resistance that have emerged.
Written by two of the leading media scholars in America, this book provides the most up-to-date, concise survey of the global media industry available and has become essential reading for all those interested in media studies. |
Contents
The Rise of the Global Media | 10 |
The Global Media in the Late 1990s | 41 |
Main Players in the Global Media System | 70 |
Global Media the Internet and the Digital Revolution | 106 |
The U S Experience | 136 |
Beyond the United States | 156 |
Alternatives to the Status Quo? | 189 |
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Advertising Age agencies Alice Rawsthorn Asia Asian audience Bertelsmann billion BSkyB Business Week cable channels Canadian capital children's commercial broadcasting commercial media communication companies competition Corporation countries cultural democratic Diane Mermigas digital satellite DirecTV Disney dominant Doordarshan economic Economist Electronic Media entertainment ESPN established Europe European film Financial foreign global market global media market global media system Globo growth Hollywood important interests International Internet Internet access investment January joint venture July June Kirch largest Latin America launched magazine major Mass Media media giants media market mergers Microsoft Murdoch neoliberal networks newspapers October Pearson Professional percent stake political Press production profit programming public broadcasting public service public sphere radio Raymond Snoddy revenues satellite television Sony studios telecom Third World tion TNCs trade United Viacom Wall Street Journal Warner websites York