Global Media Sport: Flows, Forms and Futures

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A&C Black, Dec 1, 2011 - Social Science - 192 pages
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How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?

In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place.

The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.
 

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Contents

Global Media Global Sport
1
Economic Dimensions of the Media Sport Spectacle
12
Wider Screens Narrower Visions?
34
4 Digital Media Networking and Executive Fandom
62
5 From West to East and Back Again
89
6 Tactical Manoeuvres Public Relations Disasters and the Global Sport Scandal
115
Convulsions Continuities and Campaigns
144
References
155
Index
176
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About the author (2011)

David Rowe is Professor of Cultural Research in the Institute for Culture and Society, University of Western Sydney. He has published extensively in the areas of media and popular culture - with particular emphasis on sport, music and journalism - and his work has been translated into several languages, including Chinese, Arabic, French, Italian and Turkish.

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