Global Remix: The Fight for Competitive Advantage

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Kogan Page Publishers, Nov 3, 2006 - Business & Economics - 192 pages
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Global Remix is an exciting overview of major global economic trends over the next twenty years and how they will impact upon both businesses and the everyday lives of their employees. Author Richard Scase combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they will affect individual lifestyles. Global Remix examines both the challenges faced by Western businesses as a result of the rise of Asian, Eastern European and Latin American economies and highlights the amazing opportunities it affords. Not only are there increasingly wealthy new markets to sell into, but also growing numbers of international travellers from these areas. Key issues addressed include the business structure of the future; meeting the challenges of the new economic order; new global market opportunities; environmental impacts; and the changing political landscape. This thought-provoking book provides senior and middle managers with ideas and inspiration on how to make this economic revolution work for themselves, their businesses and their employees.
 

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Contents

1 Global appetites local tastes
1
2 Is your company doomed at least in its present form?
23
3 Hunting farming and fulfilling future talent
54
4 Cut the managers and bring in the leaders
81
key demographics will change your markets
99
6 Hello to lifestyle tribes and what they can do for your business
117
7 The politics of tomorrow and what it means for business
144
the new corporate playlist
162
Index
177
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About the author (2006)

RICHARD SCASE is Europe's leading business strategist and forecaster and was voted European Business Speaker of the Year in 2002. He is author of the highly influential "Britain 2010: The Changing Business Landscape" (Capstone Publishing, 2000), which has not only received wide media attention across the globe but has also contributed to UK government planning and strategy.

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