This comprehensive volume from Wiley's Global Dimensions of Business series explores the topic of international strategic management at an MBA or Executive Education level. Authored by an accomplished teacher who possesses a strong understanding of the market, this text offers clear frameworks coupled with lively, international case studies.
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I read the chapter on DaimlerChrysler. All the names are wrong. Juergen Schrempp became Detlef Schrempf and Dieter Zetsch became Dieter Zetleff. That looks like poor research to me.
The Structure of the Book
The Global Strategy Environment
Global Competitive Analysis
Firmspecific Resources and Capabilities in the Global Setting
Integrating Global Strategy
Global Strategy Global Structure
Entry Strategies for Global Companies
Global Strategy in a Time of Troubles
Accenture acquisition activities alliances American become brand business strategy chapter China companies comparative advantage competitors concepts consumer corporate costs cultural customers DaimlerChrysler demand developed driving economic economies of scale efficient emerging markets entry strategies environment expensive exploit exports factors of production firm’s firmspecific resources focus foreign direct investment foreign markets FSRCs Ghoshal global integration global product global strategy Harvard Business School heterarchy home market India industry innovation international business international markets international strategy internationalization investment issues Japanese joint ventures knowledge labor Lenovo less leverage locations Luxottica manufacturing marketplace MNCs MNEs multinational corporations multinational firms multinational strategy offer offshore operations organization organizational outsourcing partners perspective political Porter potential product divisions profits regional resourcebased resources and capabilities risk role skills strategic management structure subsidiaries suppliers sustained competitive advantage Toyota trade Transaction cost economics transactions transnational unique valueadding workers worldwide