Global Strategy

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John Wiley & Sons, Jun 15, 2010 - Business & Economics - 240 pages
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This comprehensive volume from Wiley's Global Dimensions of Business series explores the topic of international strategic management at an MBA or Executive Education level. Authored by an accomplished teacher who possesses a strong understanding of the market, this text offers clear frameworks coupled with lively, international case studies.
  • Written by an experienced teacher possessing a strong research profile and a clear understanding of the market.
  • Emphasizes organizational competences and provides a direct bridge to the strategy frameworks and concepts essential to MBA and Executive Education programs.
  • Focuses on capabilities, capability-building and knowledge, and highlights the distinction between input and leveraging in terms of capabilities.
  • Reviews additional opportunities for making performance gains in the international environment and the additional complexity  involved in managing in a global – rather than domestic – environment.
  • All chapters include sections on essential reading, student questions, summaries, case examples, and ‘key terms.’
 

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I read the chapter on DaimlerChrysler. All the names are wrong. Juergen Schrempp became Detlef Schrempf and Dieter Zetsch became Dieter Zetleff. That looks like poor research to me.

Contents

Strategy for the Global Marketplace
The Structure of the Book
The Global Strategy Environment
Global Competitive Analysis
Firmspecific Resources and Capabilities in the Global Setting
Integrating Global Strategy
Global Strategy Global Structure
Entry Strategies for Global Companies
Global Strategy in a Time of Troubles
Index
Copyright

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About the author (2010)

Stephen Tallman holds the E. Claiborne Robins Distinguished Professorship in Business at the University of Richmond in Richmond, Virginia. He has wide experience of both research and teaching in strategic management and international business. He is Co-Editor of the newly founded Global Strategy Journal; Associate Editor, Strategic Management Journal; Editorial review board Member of Thunderbird International Business review and Management International review and previously Organization Science and Journal of International Management; and Consulting Editor, Journal of International Business Studies.

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