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Sport and the Moral Order
Understanding the Seoul Olympics as Communication
The Characteristics of Global Television
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1986 Asian Games advertising anti-American Asian Games athletes audience boxing incident broadcasting organizations Chun Doo Hwan Commentary commercial communication corporate cultural Dayan economic foreign policy global television Hodori host broadcaster host city Ibid important Intelsat International Broadcast International Olympic Committee international sports involved ISL Marketing KBS/SORTO Kim Un-Yong Korean Broadcasting Korean Broadcasting System Kwangju major media events ment military million modern Olympics national Olympic committees NBC's negotiations North official Olym Olympic Charter Olympic Games Olympic movement Olympic opening ceremony Olympic Organizing Committee Olympic rings Olympic symbols Olympic telecast Olympic television participation percent pics political President relations revenues rights fees role Samaranch Seoul Games Seoul Olympic Organizing September sion SLOOC South Korea sponsors sponsorship symbols technologies tele telecommunications television coverage television rights tion tional U.S. networks U.S. television United USOC venues viewers visual worldwide