Globalization and Media: Global Village of Babel

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Rowman & Littlefield, 2012 - Political Science - 175 pages
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This lively and accessible book argues for the central role of media in understanding globalization. Indeed, Jack Lule convincingly shows that globalization could not have occurred without media. From earliest times, humans have used media to explore, settle, and globalize their world. In our day, media have made the world progressively "smaller" as nations and cultures come into increasing contact. Decades ago Marshall McLuhan prophesied that media technology would transform the world into a "global village." Slowly, fitfully, his vision is being fulfilled. The global village, however, is not the blissful utopia that McLuhan predicted. Nor, in a more modern formulation, is the world flat, with playing fields leveled and opportunities for all. Instead, Lule argues, globalization and media are combining to create a divided world of gated communities and ghettos, borders and boundaries, suffering and surfeit, beauty and decay. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies from around the globe, the author describes a global village of Babel-invoking the biblical town punished for its vanity by seeing its citizens scattered, its language confounded, and its destiny shaped by strife.
 

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Contents

1 INTRODUCTION
1
2 LANGUAGE AND METAPHOR
15
3 THE ROLE OF MEDIA IN GLOBALIZATION
33
4 THE RISE OF THE GLOBAL IMAGINARY
51
5 MEDIA AND ECONOMIC GLOBALIZATION
67
6 MEDIA AND POLITICAL GLOBALIZATION
95
7 MEDIA AND CULTURAL GLOBALIZATION
121
8 CONCLUSION
141
NOTES
149
INDEX
169
ABOUT THE AUTHOR
175
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About the author (2012)

Jack Lule is professor and director of global studies and professor and chair of journalism and communication at Lehigh University.

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