Globalization, Development and the Mass Media

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SAGE Publications, Dec 7, 2007 - Language Arts & Disciplines - 264 pages
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This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, and traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.

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Contents

Communicating Modernity
20
The Passing of Modernity
38
Varieties of Participation
56
Copyright

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About the author (2007)

Colin Sparks is a professor at the Centre for Communication and Information Studies at the Univeristy of Westminster and Co-Editor of Media, Culture and Society.

Anna Reading is a lecturer at Southbank University and Assistant Editor of Media, Culture and Society.

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