Globalization, Development and the Mass Media
This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, and traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.
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The Passing of Modernity
Varieties of Participation
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action agencies alternative American argued artefacts audience beliefs broadcasting capital capitalist central centre certainly claim clearly colonial concept concerned conflicts contemporary world continuity variant critical critique cultural imperialism debate developed world developing countries development communication dominant paradigm economic effect elite empires epoch evidence example experts flow global media globalization paradigm ideas identified imperialism paradigm imperialist important industries intellectual interests issues kinds language least Lerner less major mass media media imperialism Melkote military modernity MPAA Nordenstreng notably NWICO organizations original participation participatory paradigm particular political poor population possible practice problems proponents radical reality recognized Rogers role satellite satellite television Schiller Schramm social change society strategy stress struggle television programmes theoretical theories of globalization theorists trade traditional UNESCO USSR western World Bank World Social Forum writers