Going Global: Four Entrepreneurs Map the New World Marketplace

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Penguin Group (USA) Incorporated, Jul 1, 1997 - Business & Economics - 117 pages
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Whirlwind technology, instant communications, borderless corporations, fluid captal all are forces turning conventional business on its head. Four entrepreneurs from different backgrounds, industries, and nations explain how they are profiting from these changes in business practice. Their vision of the future global marketplace is must reading for aspiring business leaders.

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David Whitwam
Kenichi Ohmae
Barbara Kux

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About the author (1997)

William C. (Bill) Taylor is a New York Times and Wall Street Journal bestselling author, speaker, and entrepreneur. He is a cofounder and founding editor of Fast Company. Mavericks at Work: Why the Most Original Minds in Business Win was named a "Business Book of the Year" by The Economist and the Financial Times. Bill's new book is Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake up Your Industry, and Challenge Yourself (January 2011, William Morrow). Taylor is a graduate of Princeton University and the MIT Sloan School of Management. He lives in Wellesley, Massachusetts with his wife and two daughters.

Alan M. Webber is the cofounding editor of Fast Company, and was the editorial director and managing editor of the Harvard Business Review. He's worked in federal, state, and local government, writing speeches and focusing on innovative policy initiatives. He's married to Frances Diemoz, an architect and furniture maker; his son and daughter, Adam and Amanda, are his two favorite children in the world.

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