Gold and Jade Filled Halls: A Cognitive Linguistic Study of Financial and Economic Expressions in Chinese and German

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BRILL, Feb 14, 2013 - Language Arts & Disciplines - 227 pages
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Gold and Jade Filled Halls: A Cognitive Linguistic Study of Financial and Economic Expressions in Chinese and German provides various linguistic vehicles, such as gold, the stock market, animals, and plants to observe daily expressions which benefit cultural communication and language learning.
 

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Contents

Chapter One Methodology
1
Chapter Two Literature Review
23
Part One In Mandarin Chinese
29
Chapter Three The Metaphorical Use of Huang2jin1 Gold
31
Chapter Four Mandarin Speakers Perception of Jin1qian2 Money
45
Chapter Five The Metaphorical Expressions of Yin2 Silver
61
Chapter Six The Conceptualization of Poverty in Mandarin
79
Related Metaphors and Their Source Domains
95
Part Two In German and Mandarin Chinese
147
Chapter Nine Financial Linguistic Verbs in German
149
Chapter Ten Geschäft in German Newspaper Report
159
Chapter Eleven The Financial Linguistic Expressions in Embodiment
177
Chapter Twelve Conclusion
209
References
217
Index
225
Copyright

Related Collocations and the Cognitive Strategies
129

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About the author (2013)

Shelley Ching-yu Hsieh, Ph.D. (2001) in Linguistics from Tubingen University, is professor at the Department of Foreign Languages and Literature at National Cheng Kung University, Taiwan. The focus of her research is a cross-cultural comparison of the cognitive semantics and sociolinguistics of Mandarin Chinese and German. Contributors include: Shelley Ching-yu Hsieh; May Hsin-mei Huang; Lydia Yu-Ling Chang; Sophia Chen-Ying Wu; Carrie Hsin-Wen Tseng.

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