Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations

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Harvard Business Review Press, Apr 26, 2016 - Business & Economics - 264 pages
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Dataviz—the new language of business

A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication.

For a long time “dataviz” was left to specialists—data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could.

What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success.

In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping.

This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create “feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice.

Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.
 

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LibraryThing Review

User Review  - tgraettinger - LibraryThing

Excellent book, lots of examples, with lots of focus on thinking and designing and testing visuals before sitting down with a charting package. Highly recommended for any skill level. Read full review

Review: Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations

User Review  - Goodreads

If you are looking for ways to improve the way you produce visual aids in your presentation, this book will definitely help you. This book is all about data visualization. I learned a lot from this ... Read full review

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About the author (2016)

Scott Berinato is a self-described “dataviz geek” and a Senior Editor at Harvard Business Review. In addition to creating the successful “Vision Statement” department in the magazine, he has written and edited many articles for HBR and other top business and tech-related print and web publications.

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