Good in a Room

Front Cover
Crown Publishing Group, Mar 11, 2008 - Business & Economics - 304 pages
3 Reviews
Whether you work in Hollywood or not, the fact is that selling ideas is really difficult to do. The reason the pitching secrets of the most successful writers and directors are relevant is because these people have evolved an advanced method for selling ideas.
Whether you’re a screenwriter, a journalist with an idea for a story, an entrepreneur with a business plan, an inventor with a blueprint, or a manager with an innovative solution, if you want other people to invest their time, energy, and money in your idea, you face an uphill battle….
When I was at MGM, the hardest part of my job was not cutthroat studio politics or grueling production schedules. The toughest part of my job was whenever I had to say “No” to an idea that was almost there.
I had to say no a lot. Every buyer does. The buyer’s work is to say yes to projects that are ready, not almost ready. And no matter how good the script is, if the seller can’t pitch it in a compelling way, how can the buyer see the potential? How can he get his colleagues on board? How can he recommend the seller to his superiors? The fact is that poor pitches doom good projects.
It happens all the time. The ideas, products and services that are pitched more effectively… win. That’s just how the game is played. No sense getting upset over it. Instead, let’s accept the challenge and learn the strategies and tactics that will allow us (and our ideas) to succeed.


Business consultant and former MGM Director of Creative Affairs Stephanie Palmer reveals the techniques used by Hollywood’s top writers, producers, and directors to get financing for their projects - and explains how you can apply these techniques to be more successful in your own high-stakes meetings. Because, as Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
Whether you are a manager or executive with an innovative proposal, a professional with a hot concept, a salesperson selling to a potential client or investor, or an entrepreneur with a business plan, GOOD IN A ROOM shows you how to:
Master the five stages of the face-to-face meeting
Avoid the secret dealbreakers of the first ninety seconds
Be confident in high-pressure situations
Present yourself better and more effectively than you ever have before

Whether you want to ask for a raise, grow your client list, launch a new business or find financing for a creative project, you must not only present your ideas in a compelling way - you must also sell yourself, as well. GOOD IN A ROOM shows you how to construct a winning presentation and deliver the kind of performance that will get your project greenlighted, whatever industry you are in.

What people are saying - Write a review

LibraryThing Review

User Review  - stacy_chambers - LibraryThing

This book is well-known among screenwriters (and if it isn't, it should be), but it's also great for other business situations. In fact, the principles would probably work better in business ... Read full review

Good in a room: how to sell yourself (and your ideas) and win over any audience

User Review  - Not Available - Book Verdict

Palmer (former director of creative affairs, MGM) applies her knowledge of the strategies and tactics used by film directors and writers for pitching ideas to help businesspeople generally become ... Read full review


H A p T E R 2 Who This Book Is For
H A p T E R 2 5 How to Ask Great Questions
H A p T E R 3 Whats in This Book and How to Uselt
CHA p T E R 4 Secrets of Rapport
H A p T E R 5 Its What You Know
H A p T E R 6 Go Back to Square One
H A P T E R 9 The Myth of the Elevator Pitch
H A P T E R 2 o The Five Stages of a Meeting 16
H A P T E R 23 Dumb ls the New Smart
H A P T E R 28 The Closing Sequence
H A P T E R 29 How to Get Out of the Room
H A P T E R 52 How to Make Requests
H A P T E R 53 How to Keep in Touch
H A p T E R 34 How to Follow Up
Part V

H A P T E R Teasers for All Occasions
H A P T E R 12 Trailers That Work
H A P T E R 13 The Four Questions
H A P T E R n 4 Stop Networking Now 9
H A P T E B 17 Discover More Good People to Know
H A P T E R 5 6 Interruptions Mistakes and Catastrophes 24
H A p T E R 39 Read This Chapter When You Get Stuck
The Credits

Other editions - View all

Common terms and phrases

About the author (2008)

STEPHANIE PALMER coaches business leaders and creative professionals in a wide range of industries to help them get their ideas the attention and financing they deserve. As part of MGM’s executive team for six years, she supervised twenty films with multimillion dollar budgets, including the international screen hit, Legally Blond. She has been featured in The Los Angeles Times, Variety and on NPR. She lives in Los Angeles.

Bibliographic information