Googie Redux: Ultramodern Roadside Architecture
A thoroughly revised and significantly expanded edition of the popular 1980s original, Googie Redux is the authoritative history of the mid-20th century icon that ignited an architectural revolution: the coffee shop. Emblematic of Southern California car culture, stylized eateries and other roadside buildings built from the 1930s to the 1950s were dismissed as lowbrow stylistic folly in their heyday. Yet, as Alan Hess points out, in many ways they were the realization of modern architecture's grand promises. They were populist, employed new materials, and captured their purpose, place, and culture as vividly as any great architectural style. The influential original edition helped to spark a robust preservation movement and kick-started the reappreciation of mid-century architecture and design. This latest edition features extensive up-to-date research and dozens of rarely seen and newly found photographs. Googie Redux is the definitive document of a style born in California that has spread to all corners of the world.
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aesthetic American Angeles angled arches architects architecture Armét and Davis Avenue bank Beach became Big Boy Bob's Boulevard BOWL building built California canopy CAR WASH coffee shops colorful commercial concrete corner counter create critics culture customers Demolished developed Drive drive-in early East elements entry example expression fifties forms function future glass Googie high-art Highway Hills Hollywood homes Hotel integrated interior John landscape Late later Lautner light lines Long look Los Angeles Martin materials McDonald's Meston metal Modern motel neon North Note opened original parking plastic popular prototype pylon Remodeled restaurant road roadside roof Santa scale seen shape Ship’s showed side South space Springs stand stations steel Stern stone Streamline Street strip structure style Sunset tower turned urban Vegas vernacular walls Wayne McAllister West Westwood Wilshire World Wright