Google AdWords For Dummies®A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.
With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. |
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Inhoudsopgave
Table of Contents | |
Becoming a Google Advertiser | |
Your Online Gumball Machine | |
Setting UpYour AdWords Account | |
Managing Your AdWords Account | |
Launching Your AdWords Campaign | |
Assessing Market Profitability Dont Dive into an Empty Pool | |
Will you still love me tomorrow? | |
Improving Your Campaigns through Keyword Management | |
Getting ItDone with AdWords Tools | |
AdWords Editor | |
Following Up with Your Prospects | |
Spinning a Web with anOptIn | |
Stayingon YourProspectsMinds with Email | |
Building a Climb the Ladder Web Site | |
Testing Your Strategies and Tracking Your Results | |
Eavesdropping at the Watering Hole | |
Choosing the RightKeywords Decoding Keywords to Read Your Prospects Minds | |
Sorting Keywords into Ad Groups | |
Addingnegative keywords Adding Deletingand Editing Keywords | |
Understandingthe ThreeGoalsof Your | |
Motivating Action in Four Lines | |
Fanning desire with urgency qualifiers Mastering theMedium andVoiceat Haiku | |
Following Googles TextAd Guidelines | |
Creating achallenger | |
Slashing Your Costs with Conversion Tracking | |
Tracking ROI of Adsand Keywords | |
Making More Sales with Google Analytics | |
Page and funnel navigation | |
The Ten Or So Most Serious AdWords Beginners Mistakes | |
Ten Or So AdWords Case Studies | |
Overige edities - Alles bekijken
Veelvoorkomende woorden en zinsdelen
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Bibliografische gegevens
| Titel | Google AdWords For Dummies® --For dummies |
| Auteur | Howie Jacobson |
| Editie | 2, geļllustreerd |
| Uitgever | John Wiley & Sons, 2009 |
| ISBN | 047054001X, 9780470540015 |
| Lengte | 408 pagina's |
| Citatie exporteren | BiBTeX EndNote RefMan |