Google Analytics

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"O'Reilly Media, Inc.", Aug 30, 2007 - Computers - 89 pages

Web analytics is the process of measuring your web site, analyzing the data, and making changes based on the analysis. Many businesses are just starting to learn how they can increase the performance of their web site by using web analytics. For many people, their first exposure to web analytics is Google Analytics, a free tool available to everyone.

Although analysis is vital to web analytics, you can't do analysis without good data. Configuring Google Analytics correctly is the key to collecting good data.

This Short Cut provides a thorough description of how the Google Analytics system works, information about many different types of implementations, and ways to avoid common pitfalls. It also shares some best practices to get your setup correct the first time.


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About the author (2007)

Justin Cutroni is a Google Analytics Authorized Consultant. He has been working with Google Analytics (GA), and its predecessor Urchin on Demand, since April 2005. In his current role as Director of Analytics at EpikOne, he is responsible for designing and delivering enterprise level web analytics solutions based on GA. Justin also conducts technical and non-technical training seminars for clients. In his spare time Justin authors the popular GA blog Analytics Talk.