Graphic Design: A New History

Voorkant
Yale University Press, 2007 - 464 pagina's
5 Recensies
This exciting new history of graphic design explores its evolution from the late 19th century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing as well as the roles of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the unique style of the period it describes, and some 450 illustrations throughout the volume provide a visual record of more than one hundred years of creative achievement in the field.
Under the influence of William Morris and the Arts and Crafts movement in the late 19th century, a new era began for design arts. Fueled by popular Art Nouveau advertising, the work of graphic designers became central in the growing consumer goods economy. This book traces the emergence of varied modernist design styles in the early 20th century and then examines the wartime politicization of regional styles through American government patronage and revolutionary Soviet ideas. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style, followed by the postmodern movement of the 1970s and '80s. After highlighting recent developments in graphic design around the globe, the author discusses the impact of inexpensive, powerful design software and the challenges facing designers now.
 

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The Only Graphic Design History Youll Need

Gebruikersrecensie  - locketshopper - Overstock.com

This is a fresh and definitive history of graphic design. Its a huge book filled with lots of pictures so if youre like me you can use it as a great resource for inspiration. Volledige review lezen

Graphic design: a new history

Gebruikersrecensie  - Not Available - Book Verdict

Eskilson (art history, Eastern Illinois Univ.; coauthor, Frames of Reference: Art History and the World) focuses here on the evolution of graphic design since the 19th century as well as on what ... Volledige review lezen

Inhoudsopgave

Preface
10
The Nineteenth Century an Expanding Field
24
A
32
The United States
49
Vienna Secession
77
Germany
93
andDada
106
The First World War
116
and the Second World War
252
Government Patrons
265
Germany in the 1930s
278
Swiss Style
302
England and the International Style
312
Corporate Identity in Germany and America
320
The International Style in Corporate
330
Early Postmodernism
343

The United States
125
Dada
133
Modern Art Modern
145
Futurism
158
Purism
168
American An Deco
170
Revolutions in Design
186
Revolution in Russia
196
The Bauhaus
226
Dessau Bauhaus
237
The New Typography
245
Mature Postmodernism
352
Postmodern Architecture
363
Postmodernism of Resistance
369
The Technology Aesthetic
389
Contemporary Typography
405
Design It Yourself
415
Conclusion
421
Bibliography
431
Index
440
Picture Credits
464
Copyright

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Over de auteur (2007)

Stephen Eskilson is associate professor, Art Department, Eastern Illinois University. He is coauthor of Frames of Reference: Art History and the World and publishes frequently on contemporary art and design.

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