The Great American Idea Book - How to Make Money from Your Ideas

Front Cover
W. W. Norton & Company, 1995 - Business & Economics - 336 pages
0 Reviews
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Acknowledgments
13
Authors Note
15
Part One THE BASICS OF IDEAS
17
Collaborations
18
You and Your Great Idea
19
How to Use This Book
21
Getting Started
22
Think Like a Winner
24
NovelistScreenwriterDirector Nicholas Meyer
152
Part Three THE MACHINERY OF IDEAS
159
YOU AND YOUR INVENTIONS 36 What Inventors Must Remember
161
Evaluating Your Chances 762
162
Designing Your Inventions 767
167
Patent Basics 772
172
Patent Attorneys Agents and Fees
181
Is It Original? Doing a Patent Search
184

An Even Keel
27
Know Your Dot
30
Priorities
32
Start Thinking about Business
33
From a Dot to a Schedule
34
Going Public
38
Ripoffs
40
Keeping Quiet
42
Keeping Control
44
Dealing with Pressure
45
Being Where the Action Is
48
Phonies
50
Meetings
52
Negotiating
55
Thinking
65
Media Appearances
66
Your Track Record
69
Playing the Fringes
71
Dealing with Prejudice
74
Developing Your Craft
77
Part Two THE ART OF IDEAS
79
Copyright Law
81
Books
85
Book Contracts
94
Screenplays
97
Television
112
Making a Movie
119
Music
128
Art and Animation
141
When Someone Steals Your Arts Idea
149
Applying for a Patent
189
What Happens Next
192
Should You License or Sell?
193
Licensing Your Invention
197
Manufacturing Your Invention
204
Funding Inventions
209
Promoting Your Inventions
214
Patent Litigation
224
Peter Norton and Norton Utilities
231
Part Four THE BUSINESS OF IDEAS
237
TRADEMARKS TRADE SECRETS AND FRANCHISING YOUR GREAT BUSINESS IDEA 51 Whats the Good of a Business Idea?
239
Protecting a Business Idea
240
Trade Secrets
242
Picking Your Trade Name and Trademarks
248
Protecting Your Trademarks
256
Advertising
264
Trademark Litigation
271
58
277
Knockoff and Counterfeit Goods
279
The Theory
282
Selling Your Franchises
287
Buying or Selling Ideas and Finding Ideas to Invest In
296
62
303
Remember Where You Came From
310
Finding the Money for Your Great Idea
313
Recommended Reading
321
Index
331
74
332
Copyright

Common terms and phrases

About the author (1995)

Robert L. Coleman (Ph. D. in Literatures in English from Rutgers University, New Brunswick, New Jersey, 1998) has been teaching at universities since 1987. Currently, he is Assistant Professor of English at the University of South Alabama in Mobile, Alabama, where he teaches American literature and composition. In addition to being the lead editor of "Making Sense: Constructing Knowledge in the Arts and Sciences," He is currently writing a book on intersections of rhetoric and romance in eighteenth- and nineteenth-century American fiction. From 1996 to 1998, he was an Assistant Director of the Writing Program at Rutgers University.

Bibliographic information