Green Marketing in a Unified Europe, Issue 3; Issue 1996
The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment, providing some companies with a much-needed strategic boost.
Addressing the issue of green marketing at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marketing can be effectively integrated into international marketing. Chapters reveal green marketing's repercussions on the corporate world, on governments and governmental agencies, and on societies. Marketing professionals learn the specifics of:
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Abstracts Advertising Age Alma Mintu-Wimsatt areas Binghamton University Central and Eastern Classification of Green consumerism countries detergent Document Delivery Service Domestic Mixed Foreign E-mail address ecological economic envi environmental challenges environmental concern environmental impact environmental issues environmental problems environmental protection environmentally friendly cleaning environmentally friendly products European European Union foreign-owned companies friendly cleaning products Global Green Activity green consumer Green Cross green marketing green movement green products Green Seal greener Haworth Document Delivery Haworth Press Hector Hungarian companies Hungarian managers Hungarian respondents Hungary important indicated industries International Business Press investment Kenan-Flagler Business School labeling conditions lead free petrol Lozada manufacturers Market Research McKinsey survey ment Mintel mixed-ownership companies MNCs multinational companies natural environment ness Northern Ireland organic foods P.O. Box packaging philosophy of sustainable policies pollution programs purchasing recycling Rondinelli ronmental significant strategy Study sumer sustainable development Table tion tives United Kingdom University
Page 1 - Environmental protection and sustainable development must be an integral part of the mandates of all agencies of governments, of international organizations, and of major private-sector institutions. -World Commission on Environment and Development