Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top
When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.
Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities.
Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to:
-Get lean: Amp up your energy and resource efficiency to survive tough times
-Get smart: Use environmental data about products and supply chains for competitive advantage
-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"
-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges
Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
beneﬁts better building capital carbon carbon footprint chapter climate change companies company’s consumers core cost create creative customers data center downturn driving economic emissions employees energy efﬁciency engaged environmental challenges environmental impacts executives ﬁnancial ﬁnd ﬁnding ﬁrst ﬁve ﬂeet ﬂoor focus Fortune magazine fuel getting lean getting leaner getting smart global goal going green green innovation green pressures green recovery green wave greener greenhouse gas hard heretical ideas industry InterContinental Hotels Group investment Jim Butcher look managers million ofﬁce operations opportunities pany payback PepsiCo percent perspective Procter & Gamble products and services proﬁt proﬁtability projects questions redeﬁning reduce retailer save money says server signiﬁcant smarter speciﬁc strategy suppliers supply chain survive sustainability tech there’s tight today’s tough Toyota trucks Ursula Burns value chain Wal-Mart Wall Street Journal waste what’s world’s largest