Greener Marketing: A Responsible Approach to Business
Greenleaf, 1992 - Business & Economics - 403 pages
An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.
What people are saying - Write a review
We haven't found any reviews in the usual places.
GREENER MARKETING STRATEGY
21 other sections not shown
Other editions - View all
activities areas assess Body Shop British British Gas CFCs Chapter chemicals commitment companies company's consumption Corporate Social Responsibility costs customers Cycle Analysis David Bellamy disposal eco-labelling effect emissions encourage energy efficiency envi environment Environmental Audit environmental awareness environmental impact environmental issues Environmental Management environmental performance environmental policy environmental problems environmentally friendly ethical example Exel Logistics Figure firm friendlier fuel global global warming Green Consumer green issues Greener Marketing Greener Marketing strategies greener products important improve increasing increasingly industry internal investment involved KPH Marketing legislation levels Loblaw Companies Ltd London major manufacturers ment mental minimise operations opportunities organisation ozone packaging planning plastic pollution potential pressure groups proactive programme protection re-use recognise recycling reduce ronmental Social Responsibility Source Stakeholder sumer suppliers Sustainable Development tion Total Quality Management Traidcraft transport vehicles